Auricular Therapy (ear acupuncture, auriculo acupuncture) is a clinically effective treatment modality utilized for the relief of chronic pain and the alleviation of substance abuse.

The external ear has been shown to have a somatotopic organization in an inverted fetus pattern, wherein each part of the auricle corresponds to a specific part of the body. Ailments of the entire body may be treatable by stimulation of the surface of the ear exclusively. Detection of tenderness through palpation can reveal specific auricular reflex points which can be stimulated to alter pathological reflex patterns in the brain, in internal organs, and in different peripheral regions of the musculoskeletal body.

The earliest written records of ear acupuncture date back to the Yellow Emperor's classic of Internal Medicine, a compilation of acupuncture procedures that were in practice in 500 BC. However, the manner in which auricular acupuncture is practiced today in China is actually based upon more recent discoveries that occurred in France in the 1950's.